Lead Arbitration: Recovering 25-30% of Advertising Budget through Effective Lead Arbitration.

Client: Large property developer promoting their properties across multiple advertising platforms.
Industry: Construction and Real Estate
Problem: The developer faced an issue with irrelevant leads coming from various advertising platforms. A large portion of these leads did not meet the target audience criteria or client requirements, leading to wasted ad spend and reduced campaign effectiveness.
Solution: To optimize costs, we implemented a lead arbitration process. Each month, our specialist disputes 25-30% of the irrelevant leads received from all involved advertising platforms, allowing the client to reclaim a portion of their budget. These funds are then reinvested into the promotion of their properties, enhancing the efficiency of previously allocated resources and improving the overall return on investment (ROI).
Result: Thanks to regular lead arbitration, the client reclaims 25-30% of the advertising budget each month that was previously spent on low-quality leads. This not only reduces acquisition costs but also reallocates the freed-up budget to more productive ad campaigns, improving their overall performance.
KPI:
- Monthly advertising budget return: 25-30%
- Improved lead quality and reduced acquisition costs
- Increased campaign effectiveness through budget reinvestment
This case demonstrates how lead arbitration helps optimize advertising budgets by protecting clients from unnecessary costs and laying the foundation for more successful, higher-conversion campaigns.
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