Setting Up Micro-Funnels: New Clients

Client:
A company in the education and entertainment sector.

Industry:
Education, Entertainment

Problem:
The client required new traffic sources for effective customer acquisition and increased conversion rates for their masterclasses.

Solution:
To address the challenge, we developed and implemented a micro-funnel starting with a quiz. Users completed the quiz, which concluded with an offer to sign up for a trial masterclass. Registration was facilitated via a Telegram bot, significantly simplifying and speeding up the process for both the client and the users.

Result:
The launch of the micro-funnel helped attract new clients and boost sales by providing a convenient and interactive pathway to sign up for the masterclass.

Key Performance Indicators (KPIs):

• Increased sales: Achieved through a new acquisition channel and seamless registration via a Telegram bot.

This case study demonstrates how a micro-funnel leveraging quizzes and automation through messengers can attract new clients and boost sales by offering a simple and engaging way to access a trial product