Tracking Targeted Placements: Call Tagging for Advertising Campaign Agencies

Сlient:
A marketing agency managing various advertising campaigns for its clients.
Industry:
Marketing and Advertising Services
Problem:
The client faced the need for accurate tracking of targeted placements across their advertising campaigns (ACs) to evaluate performance and improve control over targeted leads. Without this information, it was difficult to adjust strategies and efficiently manage advertising budgets in a timely manner.
Solution:
We organised a process for daily call monitoring and tagging for the agency’s clients. Reports were delivered to the client by the following day, enabling the agency to track the performance of their ACs in real time and promptly respond to changes by making adjustments to improve results.
Result:
The implementation of a regular call monitoring and tagging system increased the effectiveness of advertising campaigns by 25%. With timely access to information on targeted leads, the agency was able to optimise its ACs and improve its performance in achieving planned objectives.
Key Performance Indicators (KPIs):
- Increased conversions and a higher number of targeted leads
- Improved advertising campaign efficiency: +25%
- Timely achievement of targeted lead goals
This case study demonstrates how detailed call analysis and accurate tracking of targeted leads can help an agency manage advertising campaigns in real time, boosting their effectiveness and efficiency
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